It took eight years of messing around with his story before Phil Parker published it himself. It was only when he was selected to join the Curtis Brown Creative novel writing course that he developed the confidence to pursue this goal. Since then he's learned a lot. Some of it he's outlined in this post. He's still trying to make sense of the rest.
On January 15th 2018, I joined Twitter. My intention was to prepare the ground for when I published my Knights’ Protocol trilogy, which would be three months later. The date represents the moment I committed to starting a new career.
Which sounds grand and laudable perhaps, except I had no idea what I was doing. I’d suffered enough, trying the traditional route to publishing so decided to tread my own path and self-publish. I’ve learned a huge amount in the last year, THREE lessons stand out.
Research – get familiar with the landscape.
I spent a lot of time researching which marketplace I wanted to use. There’s lots of advice out there, it’s conflicting as you might expect, so that meant having to compare and contrast, like at school. It’s potentially the biggest decision anyone makes so choosing carefully is essential.
I found Tom Corson-Knowles’ The Kindle Publishing Bible to be a great help. It explained issues such as devising saleable titles, writing book descriptions that sell, how to get reviews (ethically) and promotional campaigns. It’s objective too. Kindle Direct Publishing pages will save you time and increase your awareness too I found.
Navigate the jungle of social media
I’ve met people who only Follow agents and publishers. I’ve found the greatest benefit comes from a network of folk who will support you, share similar values and experiences – people you’d call friends in the real world!
I don’t just click Follow to anyone either. I check profiles, see what they’re posting. That way you network will always remain focused on the topics you want to see in your feed.
I prefer Twitter. It’s easy to use and concise in its content. I went through Follower lists of the people I Followed to identify like-minded folk. I discovered software that helped me analyse my data to sharpen up my account – is the best. It’s free if you only have one account and can help you work efficiently.
I suffer Facebook. I dislike its endless pressure to advertise and haven’t found that it works anyway. It didn’t help that my first book, The Bastard from Fairyland, caused them to ban my adverts for the use of profane language! However, Facebook does have useful forums you can join, some of which help promote your work.
Finally, to get real traction, you need to spend time on these platforms. It is a commitment but it does pay off in the long run. People get to know about you, they buy your books on the back of it. Spread yourself too thin (over several platforms) or only log in occasionally, and you don’t get the relationships you need. It’s like any friendship!
It took me six months to learn this lesson! You’re not the only one on a journey with your book. That old adage about not judging a book by its cover doesn’t apply in this context! People do judge! Plus, you need to stand out. The answer?
Get your book designed professionally. I tried to cut corners, bought images and used Amazon’s book cover systems and thought I was being clever. They were crap. I look at the originals even now and shudder in embarrassment. Yes, it will cost money but you will recoup it in the long run.
Tom Parker (@papagaeio) designed mine. These people think in visual media, as writers we use the written word. Tom asked me for an outline of the books but also their themes, backgrounds, even one-word definitions. (I gave him Rage for my first book and I suggest you see what he did with it!).
A few final thoughts:
1. Writing is a lonely business. The internet is changing that. There are online groups you can join but social media offers you forums where you can share ideas, concerns and general chat with others who are just like you. It is not infested with trolls.
2. Get people to review your work – but check them out first. Make sure they are bone fide reviewers, people who consistently offer constructive comments. There are people – even businesses – who offer to do this for you but I recommend forming relationships with bloggers, it’s more honest and rewarding.
3. The hashtag is a wonderful tool to identify networks and themes. Such as #BritishIrishWritingCommunity
4. Don’t spend all your time on social media plugging your book. You’ll annoy people. Promote others, they’ll do the same for you. Show you’re a person first, a book-selling author second!